Most businesses are aware of search engine optimisation (SEO) and social media networking (SMN) but aren't sure how to utilise these practices to drive more business to their website. The best approach to both SEO and SMN is to have a long term strategy and we can help you prepare for and understand this process.
We offer one-on-one training at your premises showing you how best to use social media and optimise your website for both search engines AND visitors using proven, "white hat", organic methods.
Typical areas covered include:
- Good coding practice and web standards compliance
- Site navigation and structure
- Use of meta tags
- Headings, images and tags
- Optimising your text content
- Use of well formatted URLs
- Using social media networking (SMN)
- Keyword usage and research
- How to use Google Analytics
- Choosing a domain name
- Link exchanges
- Smart phones and tablet devices
- How search engines work
- Common mistakes and how to avoid them
However each training session is structured specifically for your business.